Saturday, January 22, 2011

DMDK takes the ‘long road’ to reach record books

SALEM: Close on the heels of Salem Collector J Chandrakumar’s warning of stringent action against violations while erecting flex banners or hoardings, DMDK’s youth wing leader LK Sudhish revealed at an all-party meeting on Friday that the party would attempt to enter the Guinness Book of World Records with the biggest-ever flex banner/hoarding campaign during the January 9 conference here.

Giving details of the preparations ahead of the show of strength, Sudhish, who is the brother-in-law of party founder Vijayakanth, said the party would try to pull off the first such campaign in the history of Tamil Nadu politics.

Flex banners and flags would be lined up from the party headquarters in Chennai to the conference venue here — covering a distance of 360 km, he said.

A similar ‘road show’ is being planned from Tirumangalam in Madurai — the venue of DMDK’s first conference — to Salem, a distance of 310 km. Yet another line-up of festoons and flags could be seen on the Trichy-Salem NH for a distance of 135 KM.

Moreover, posters of different sizes have already been pasted on public walls. Apart from the sheer volume of digital sycophancy, MGR’s images and pictures of Vijayakanth morphed in the last chief minister’s outfit have been profusely used.

It reaches a crescendo a kilometre away from the meet venue, where giant cut-outs, measuring over 100 ft, of Vijayakanth and wife Premalatha have been erected.

Dravidian leaders like Periyar, Anna and MGR, and statesman Kamaraj find place in one in five banners and party invitations. Although this may suggest that Vijayakanth’s leanings are towards the AIADMK, there are several superimpositions of Vijayakanth’s image against the Assembly, suggesting that taking power is his goal, rather than alliance.

“We have always been using MGR icons because Vijayakanth is after all a follower of his policies,” Sudhish explained. However, he hinted that Vijayakanth was destined to appropriate MGR’s political legacy, as “that is what the people in the state wish”.

When asked about violations during their banner campaign, Sudhish and other senior partymen pointed fingers at other parties.

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